Feb 17 2018, 7:10am
The data journalist created ‘ThePLUG,’ a daily newsletter that reports on tech founders, investors, and innovators of color.
Black-led start-ups are underfunded, especially those helmed by black women. But data journalist Sherrell Dorsey is not worried. She has a solution and it all comes down to how entrepreneurs communicate with investors. In early 2016, Dorsey founded ThePLUG, a daily newsletter that reports on tech founders, investors, and innovators of color. What started as an experiment to illuminate stories of innovation outside of Silicon Valley has turned into a platform that can potentially increase financing for black entrepreneurs by mending what she calls the “data gap.”